EKA
Notes on influence
ABM, LinkedIn outreach, and B2B growth, written for people who close deals before the first meeting.
What is account-based marketing? A simple guide
Most marketing casts a wide net. ABM picks the accounts that matter and focuses almost everything on them. Here's how it works, and who it's for.
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What is account-based marketing? A simple guide
Most marketing casts a wide net. ABM picks the accounts that matter and focuses almost everything on them: less waste, larger deals, faster closes.
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Is cold LinkedIn outreach still worth it in 2026?
Yes, but not the volume-first way. Warm accounts, real signals, and one clear ask still convert. Lazy automation doesn't.
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Combine LinkedIn ads, outreach, and content without five tools
One list, one set of triggers, one view of what's happening. Coordination is the strategy. The tools are secondary.
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How to do ABM without a huge team
Focus on fewer accounts, personalize lightly, and automate research, not the relationship. Small teams win through focus, not volume.
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7 signs your ABM strategy isn't working
Dashboards look fine, buzzwords are right, pipeline doesn't move. Here's how to tell if your "ABM" is just regular marketing renamed.
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Why global B2B companies are shifting budget to ABM
Demand gen held flat. ABM climbed. Not hype, math: efficiency, buyer behavior, global scale, and pipeline quality.
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How to run ABM campaigns across multiple countries
One coordinated system localized at the edges. Pick accounts, not countries, localize meaning not just language, and act on signals in hours.
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ABM vs demand gen: what's the difference
One builds a funnel; the other builds a shortlist. Most mature B2B teams need both. Here's when each wins.
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